| From the day you were born you have been exposed to advertising, more than 1,500 messages every day. Everybody knows what they like in a commercial. But how much do you really know about how advertising works -- or how it fails to work? For a manager the answer can mean the difference between success and failure. |
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I am Dave Sanderson. By day a lowly ad agency president. But by night an adjunct faculty member, transformed by the search for truth and understanding of the advertising arts. I'm glad you've decided to join me for a time. Let's journey together as students of advertising, rather than mere consumers, for the next few weeks. |
